Seed company Namdeo Umaji will be investing INR 3 Crore in its ecommerce venture, Ugaoo, a gardening and farming portal. Launched earlier this year, Ugaoo focuses on the gardening and landscaping market. The company will now reach out to consumers in Tier 2 cities like Surat, Nashik, Kochi,to tap into the growing market potential in these cities. The funding will be utilized to meet the demand from the agriculture sector strengthening the infrastructure and product offerings.