Purple Style Labs, an omnichannel luxury fashion retail platform raises funds via Enablers

Purple Style Lab, the company that runs Pernia’s Pop-Up Shop, the largest multi retail luxury fashion platform in India, has raised an undisclosed amount from HNIs and Family Offices. ValPro’s startup advisory vertical, Enablers, was the advisor on this transaction.

PSL has achieved 50X growth in the last four years. The company acquired Pernia’s Pop-Up Shop in 2018 and has offline stores and an online presence. It retails about 1000 designers including Seema Gujral, Tarun Tahiliani, Ridhi Mehra, Torani, Anushree Reddy, Amit Aggarwal, Payal Singhal, Papa Don’t Preach, House of Masaba etc.

The company has marquee investors including Akash Bhansali, Madhuri Dixit, Navroz Udwadia (co-founder, Alpha Wave Global), Yuj Ventures/Sid Yog (founder, Xander Group), Rahul Garg (partner, Premji Invest), Mukul Agrawal (founder, Param Capital), Rahul Kayan (Director, SMIFS Ltd), Girish Kulkarni (Suyash Advisors) and Rishi Vasudev (co-Founder, G.O.A.T. Brand Labs).