Online lifestyle brand The Label Life which raises INR 20 Crore funding from Kalpavriksh via Enablers

Mumbai-based The Label Corp Private Limited, an internet-first lifestyle brand of contemporary fashion, accessories and home décor, has garnered INR 20 crore in funding from Kalpavriksh, Centrum’s PE fund via Enablers. The funding will be utilized toward ushering in the next phase of their growth, by increasing the SKU count, bringing in more efficiency in their supply chain management, talent acquisition and making an even more robust technology stack.

Founded in 2012 by Preeta Sukhtankar, The Label Life retails home decor and fashion styled by Sussanne Khan, Malaika Arora and Bipasha Basu. For their fashion arm, their target customers are women between the ages of 23 and 45 years, who reside in the top ten cities of the country. In that regard, the company houses designs modeled for urban Indian woman. Currently clocking INR 2 crore in monthly revenues, the company has served 70,000 customers so far.

The company’s investors include MithunSacheti, Co-founder of CaratLane; and Haresh Chawla. Niraj Shah from Kalpavriksh will be joining the board of The Label Life, working closely with the team to provide strategic support in supply chain, retail operations and guidance in the next phase of profitable growth.

Enablers was the sole financial advisor for the transaction.

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