Mumbai-based fintech startup Cashcow has raised a seed round led by Astarc Ventures and participation from Yes Bank’s family office, ValPro Capital and a Japanese Fund apart from some HNIs. Enablers, a unit of ValPro was the sole advisor on the deal. The proceeds from the round will be used to increase distribution and strengthen its technology capabilities to capture greater scale.
Incorporated in 2017, Cashcow offers a wide array of financial products such as home loans, mortgage loans, personal loans, and credit cards to consumers at their doorstep. It also provides a tech platform to existing and upcoming direct selling agents’ networks.