Amishi Consumer Technologies Pvt Ltd, which runs pregnancy and baby care products firm The Moms Co, has raised an undisclosed amount in seed funding from co-founder of food startup Fingerlix and beverages firm PaperBoat Shripad Nadkarni, Nestle executive Nandu Nandkishore, and senior partners from McKinsey. It will use the funds for consumer research, brand-building, team expansion, inventory management, and to partner with e-tailers like Flipkart and Amazon.