Infosys cofounder Nandan Nilekani has invested in Bengaluru-based 10i Commerce Services ,an ecommerce startup for the first time, backing a venture that seeks to help small traditional shops fight online and organised retailers with the use of technology. The startup is aiming to expand quickly across hundreds of towns and cities in India and empower traditional small retail stores with its technology platform ShopX, at a time when they are facing disruption from new-age ecommerce firms.