FirstCry, the baby and maternity products e-commerce platform, is in talks with investors for a new round of funding that could see the company raise as much as $75 million. FirstCry stocks maternity wear, nursery accessories, diapers, clothes for kids till the age of nine, toys, school gear, prams, strollers and car seats, among other products. It claims to have more than 200,000 baby and kids products from 2,000-plus international and Indian brands.