Overview
Hiring blue collar employees such as drivers, delivery staff, maids, cooks, peons, office boys, housekeepers, babysitters, aayah, carpenters, plumbers etc. is one of the most daunting tasks to do so in a country like India. Employers belonging to the informal sector such as shops, salons, beauty parlors, food joints, clinics, freelancers, self-employed individuals, startups and other small and medium scale businesses have always felt a huge gap to connect with blue-collar job seekers.
As per BetterPlace analysis, the total requirement of workforce would be 21 lakh-plus jobs in 2019-20. Some of the roles that would dominate 2019-20 would be delivery with 38 percent, driver with 29 percent, and security with 17 percent. Forty percent of the demand would be created in five states of South India. Also, five states would contribute to 60 percent of the migrating population namely UP, Andhra Pradesh, Assam, Odisha, Bihar with UP and Andhra Pradesh being the top contributors at 34 percent of migration happening from these states. Top destination for these job seekers would be Bengaluru, Delhi, Mumbai, Pune and Chennai.
City-wise data on blue-collar workers
| Bengaluru |
2,34,800 |
Chennai |
93,222 |
| Delhi |
2,25,801 |
Noida |
85,460 |
| Mumbai |
1,33,244 |
Hyderabad |
54,052 |
| Pune |
1,10,520 |
Gurugram |
50,690 |
Various skilling and training opportunities:
- Interpersonal and communication skills
Demographics
- 67 percent of the profiles are between the age group of 20-30. If we include below 20, then it’s around 87 percent
- Demographic would be the education level wherein most people in white-collar jobs would be a graduate/PG while in the blue-collar segment the qualifications are distributed in a broader range of educational qualifications
- 37 percent of candidates who are at an education level of 12th Pass or below
Trends in Gig Economy
The digital gig economy generated a gross volume of approximately $204 bn from worldwide customers in 2018. Transportation-based services contributed to over 50% of this value. The size of the gig economy is projected to grow by a 17% CAGR and generate a gross volume of ~$455 bn by 2023.
Digital platforms have emerged as enablers for employment creation with the power to easily discover job seekers and job providers in the absence of middlemen. The McKinsey Global Institute mentions that digital platforms for labour could increase US GDP by 2.3% as well as its full-time equivalent employment by 2.7% by 2025. Due to the rapid developments in technology, the transaction cost for outsourcing non-core activities is reducing and facilitating an increase in the number of tasks which can be performed by each worker.
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