When it comes to business, it is highly important for investors to see the company’s financial standing as this directly reflects the market’s interest and acceptance of a company’s products and services. One of the most fundamental facts about businesses is that the operating performance of the firm shapes its financial structure. However, it is also true that the financial situation of the firm can also determine its operating performance.


In the process of choosing startups to support, one of the most important factors that your potential investors will consider would be your financial model. Known as the Rosetta stone for startups, financial models predict a company’s future performance by studying its financial history – revealing the strategies and tactics of how to bring a certain product to the market.


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