AdUrCup, a startup operated by Adcount Technologies Pvt Ltd has raised around $325,000 in pre-Series A round of funding from undisclosed investors as well as existing backers. AdUrCup plans to use this latest funding to expand its operations to new cities as well as building stronger unit economics.

Capillary Technologies has acquired a minority stake in Exclusife by investing an undisclosed amount in the CRM-based startup that targets small and medium retailers in India. The capital will be utilized to expand to 11 more cities by the end of the next financial year and penetrate further into the existing markets.